JOI NEURON
CREATIVE COMPANY OF JOY!

Carol Joy's characters, stories and songs teach children to love the nature of their Bright Brains to be strong for life!
JOI NEURON
CREATIVE COMPANY
OF JOY!

Carol Joy's characters, stories and songs teach children to love the nature of their Bright Brains to be strong for life!
BOOKS
MUSIC
MERCH
TOGETHER WE CAN DO GREAT THINGS WITH OUR MINDS LIKE ISAAC NEWTON AND ALBERT EINSTEIN!
Meet Carol Joy

Carol Joy, also known as Carolina Smales, is an American children’s book author, singer-songwriter, and chemical engineer with extensive experience in brain science research. Originally born in Venezuela, Carol moved to the United States in 2003 and has since begun an exciting professional journey leading multiple projects at numerous prestigious institutions, including Harvard Medical School and the Fralin Biomedical Research Institute. In 2020, Carol decided to take her experience to a more creative outlet to help elementary school children better understand and love the nature of their brain in order to arm them with important life skills. Carol then founded the creative company JOI NEURON [JOY-OF-INTERACTION NEURON] which provides caregivers and teachers with unique educational tools such as books and songs, with language that is fun and “easy to understand” for the little ones. Carol now leads a creative team and collaborates with many experts to produce content in both English and Spanish, providing an effective natural alternative based on art and science to contribute to the mental well-being of many children around the world.
With Carol Joy Children will Laugh, Learn, and Love their brains!
MISSION
To nurture a child’s mind
– One story, one song, one product at a time
VISION
To make children smart, happy, and strong for life.
OUR CREATIVE APPROACH
We integrate brain science, positive psychology, and creative writing into magical stories, characters, and songs to arm children with important life skills.
SEE GENIUS!
- CREATIVITY
- POSITIVE EMOTIONS
- EMPATHY
GROW WITH JOY
CAROL JOY BOOKS WILL HELP CHILDREN…
1
2
3
LAUGH AND LEARN!
FIND JOY!
SEE GENIUS!
RECALL FUN FACTS ABOUT THEIR
BRAIN
APPLY TIPS TO BOOST THEIR
POSITIVE EMOTIONS
PROMOTE
BRIGHT CONVERSATIONS
1
LAUGH AND LEARN!
RECALL FUN FACTS ABOUT THEIR
BRAIN
2
FIND JOY!
APPLY TIPS TO BOOST THEIR
POSITIVE EMOTIONS
3
SEE GENIUS!
PROMOTE
BRIGHT CONVERSATIONS
TESTIMONIALS
“CAROL JOY songs and stories have so much to offer our children with real hope for a better future” – Prevention Council
“CAROL JOY provides children and adults with resources to support one another and to address their own emotions” – Harvard Health
“ CAROL JOY is the perfect name, her music filled me with joy” – Appalachian Vibes Music Show – NPR
JOI NEURON

Our philosophy is simple! Without a brain, we can't think, feel or live, so let's learn how to protect our precious brain beyond wearing a helmet.
The JOY-OF-INTERACTION NEURON approach to wellness was developed by Carol Joy and pediatrician and clinical epidemiologist, Natalia Jaimes, MD. It consists of incorporating health education into creative writing and music to engage children and adults in enjoyable learning experiences about their brain, while encouraging positive emotions, imagination, and the development of many other strengths for life.
We partner with other organizations to spread joy in our community. Learn more and participate in our programs:
FEED, READ, AND GROW
Feed, Read, and Grow is a health promotion program for families hosted by the Roanoke Public Libraries that showcases important wellness tips provided by health specialists both in a narrative format and through CAROL JOY original songs and stories.
SHARE SOME JOY WITH FEED, READ, AND GROW
WOULD YOU LIKE TO PARTICIPATE IN FEED, READ, AND GROW?
THE KINDNESS PROJECT
The Kindness Project is a wellness initiative consisting of multiple events and interactive activities, including theatrical and musical performances. This project is presented by The PB & J Theatre Company, The Partnership for Community Wellness (PCW) and Carol Joy, the founder of JOI NEURON with the aim of inspiring and promoting different acts of kindness and empathy within a classroom, a school , a neighborhood, a community!
WOULD YOU LIKE TO PARTICIPATE IN
THE KINDNESS PROJECT?
Contact us!
PUENTES CULTURALES
Puentes Culturales“ (Cultural Bridges) is an English-Spanish bilingual talk show on WRKE, a radio station licensed by the Federal Communications Commission that broadcasts from Roanoke College’s Colket Center. This program shares news and information about the culture, politics, wellness and society of the Hispanic/Latinx world.
Manager: Rick Mattioni
Host: Dr. José Bañuelos Montes
Co-host: Carol Joy
WOULD YOU LIKE TO PARTICIPATE IN PUENTES CULTURALES?
Contact us!
PERSUNALITY
CONSULTING SERVICES
PERSUNALITY is a Research & Development platform that supports the development of CAROL JOY physical models and products for education. Our specialists also provide consulting in Sleep Wellness and Health Analytics.
CLIENTS AND COLLABORATORS
- Harvard University
- Yale University
- Brigham & Women’s Hospital
- Massachusetts General Hospital
- Partners Healthcare System
- Carilion Clinic Children’s Foundation
- Fralin Biomedical Research Center at VTC
- Edward Via College of Osteopathic Medicine (VCOM)
- Virginia Tech
- Roanoke College
- Roanoke Prevention Council
- Roanoke County Public Schools
- Roanoke Public Libraries
- Virginia Health Department
- The PB&J Theatre
- Fit Learning Roanoke
THE GREENS
Greens are of great value to our bodies & mind
Album Grow 10000 views in youtube!
TODAY
Do things you enjoy today!
SHOW YOU LOVE ME
Show your love… Put away all devices.
ALIVE
You are alive hooray!
MOVEMENT
Keep on moving and the world improving!
THINK LIKE A GENIUS
You too can think like a genius!
MY SLEEP SONG
A song for a good night’s sleep
WHEN BABIES COME HOME
Keep your baby safe and strong!
GROW
Helping your child grow strong and loving!
FRUITS
Fruits rock! Let’s eat fruits for a healthy brain!
SENSITIVE SENSES
Use your senses with sensitivity
WITHOUT A BRAIN
Brainyverse
BUGGIEBUBBLES
Watch what you are breathing.
NO THANK YOU
Protect your brain from risky situations.
THAT HUMAN
Dealing with the loss of someone special
I AM GOING TO HELP YOU GROW UNTIL I SEE YOU GO WELL ON YOUR OWN
TEAM

Alejandro Arends MBA

Nadia Gonzalez

Mauro Silva

Jhuliana Guerra
EDUCATION

Tonja M. Locklear, PhD

Roxana Lamas

Maria Del Valle (MAVE) Figallo

Maria (Mari) Gonzalez
INNOVATION & ART

William V.

Erik Smales

Mario P.

Ruth Ebel

Jose Mendoza

Yoli V.

Edu

David Mc. Donald

Bright Aku

Andrea Gonzalez

Juan Carlos Monsalve

Rocío Espinoza

Ivan Mario Maldonado

Priscilla Martínez

Grant Holmes

Rosemary Ann St. Jacques
