
JOI NEURON - The Creative Company of Joy!

- • LAUGH
- • LEARN
- • LOVE YOUR BRAIN
THE AWARD-WINNING CREATIVE BRAIN TOOLS OF JOY Help children understand and love their brain and Master the art of being happy… again and again!
Calming worries, fears with actions that cause happy chemicals in the brain.
MISSION
To nurture a child’s mind
– One story, one song, one product at a time
VISION
To make children smart, happy, and strong for life.
EASY WAYS YOU CAN SUPPORT OUR MISSION!
1. ORDER OUR PRODUCTS BY CLICKING ON THESE CATEGORIES:
BOOKS
MUSIC
MERCH



2. ORDER ANY PRODUCT YOU WANT FROM AMAZON USING OUR SEARCH BOX:
3. ORDER 100 BOOKS OR MORE TO GIVE MANY KIDS REALLY VALUABLE GIFTS!
ORDER 100 BOOKS OR MORE TO GIVE MANY CHILDREN REALLY VALUABLE GIFTS!
DISCOUNTS AVAILABLE FOR BULK ORDERS

THANK YOU FOR JOINING US ON THIS JOURNEY FOR A BETTER WORLD!
Meet Carol Joy

CAROL JOY
CEO, JOI NEURON
Carol Joy, also known as Carolina Smales, is an American author, health analyst, singer-songwriter, and chemical engineer with extensive experience in brain science research. Originally born in Venezuela, Carol moved to the United States in 2003 and has since begun an exciting professional journey leading multiple projects at prestigious institutions, including Harvard Medical School. In 2020, Carol decided to take her experience to a more creative outlet to help children, starting in elementary school, better understand the nature of their brain – mind, and emotions – in order to arm them with important life skills. Carol then founded the creative company JOY-OF-INTERACTION NEURON [JOI NEURON] that offers unique educational products and tools, with “easy to understand” language for the little ones. Carol and her creative team collaborate with many experts to produce content in both English and Spanish, providing an effective, natural, and fun alternative based on art and science to contribute to the mental well-being of many children around the world.
THE JOI NEURON PROGRAM
OUR CREATIVE APPROACH
We integrate brain science, positive psychology, and creative writing into magical stories, characters, and songs to arm children with important life skills.
SEE GENIUS!
- CREATIVITY
- POSITIVE EMOTIONS
- EMPATHY
GROW WITH JOY
Carol Joy’s Books will help kids:
1
2
3
LAUGH AND LEARN!
FIND JOY!
SEE GENIUS!
RECALL FUN FACTS ABOUT THEIR
BRAIN
APPLY TIPS TO BOOST THEIR
POSITIVE EMOTIONS
PROMOTE
BRIGHT CONVERSATIONS
1
LAUGH AND LEARN!
RECALL FUN FACTS ABOUT THEIR
BRAIN
2
FIND JOY!
APPLY TIPS TO BOOST THEIR
POSITIVE EMOTIONS
3
SEE GENIUS!
PROMOTE
BRIGHT CONVERSATIONS
TESTIMONIALS
“CAROL JOY songs and stories have so much to offer our children with real hope for a better future” – Prevention Council
“CAROL JOY provides children and adults with resources to support one another and to address their own emotions” – Harvard Health
“ CAROL JOY is the perfect name, her music filled me with joy” – Appalachian Vibes Music Show – NPR
THE JOI NEURON PHILOSOPHY

Our philosophy is simple! Without a brain, we can't think, feel or live, so let's learn how to protect our precious brain beyond wearing a helmet.
The JOY-OF-INTERACTION NEURON approach to wellness was developed by Carol Joy and pediatrician and clinical epidemiologist, Natalia Jaimes, MD. It consists of incorporating health education into creative writing and music to engage children and adults in enjoyable learning experiences about their brain, while encouraging positive emotions, imagination, and the development of many other strengths for life.
We partner with other organizations to spread joy in our community.
FEED, READ, AND GROW
Feed, Read, and Grow is a health promotion program for families hosted by the Roanoke Public Libraries that showcases important wellness tips provided by health specialists both in a narrative format and through CAROL JOY original songs and stories.
WOULD YOU LIKE TO PARTICIPATE IN FEED, READ, AND GROW?
THE KINDNESS PROJECT
The Kindness Project is a wellness initiative consisting of multiple events and interactive activities, including theatrical and musical performances. This project is presented by The PB & J Theatre Company, The Partnership for Community Wellness (PCW) and Carol Joy, the founder of JOI NEURON with the aim of inspiring and promoting different acts of kindness and empathy within a classroom, a school , a neighborhood, a community!
WOULD YOU LIKE TO PARTICIPATE IN
THE KINDNESS PROJECT?
Contact us!
PUENTES CULTURALES
Puentes Culturales“ (Cultural Bridges) is an English-Spanish bilingual talk show on WRKE, a radio station licensed by the Federal Communications Commission that broadcasts from Roanoke College’s Colket Center. This program shares news and information about the culture, politics, wellness and society of the Hispanic/Latinx world.
Manager: Rick Mattioni
Host: Dr. José Bañuelos Montes
Co-host: Carol Joy
WOULD YOU LIKE TO PARTICIPATE IN PUENTES CULTURALES?
Contact us!
PERSUNALITY
CONSULTING SERVICES
PERSUNALITY is a Research & Development platform that supports the development of CAROL JOY physical models and products for education. Our specialists also provide consulting in Sleep Wellness and Health Analytics.
CLIENTS AND COLLABORATORS
- Harvard University
- Yale University
- Brigham & Women’s Hospital
- Partners Healthcare System
- Carilion Clinic Children’s Foundation
- Fralin Biomedical Research Center at VTC
- Edward Via College of Osteopathic Medicine (VCOM)
- Virginia Tech
- Roanoke College
- The Partnership for Community Wellness
- Roanoke County Public Schools
- Roanoke Public Libraries
- Virginia Health Department
- The PB&J Theatre
- Fit Learning Roanoke
- Boys & Girls Club
- Star City Reads
- Michael Lynn Animation Studio
MUSIC VIDEOS

MUSIC IS AN ALL-INCLUSIVE TOOL AND UNIVERSAL LANGUAGE!
TODAY
Do things you enjoy today!
Album Grow 10000 views in youtube!
ALIVE
You are alive hooray!
THINK LIKE A GENIUS
You too can think like a genius!
MOVEMENT
Keep on moving and the world improving!
SENSITIVE SENSES
Use your senses with sensitivity
GROW
Helping your child grow strong and loving!
I AM GOING TO HELP YOU GROW UNTIL I SEE YOU GO WELL ON YOUR OWN
MEET THE BRIGHT MINDS WHO WISH TO BRIGHTEN THE WORLD WITH CAROL JOY!

TEAM

Alejandro Arends MBA

Nadia Gonzalez

Mauro Silva

Jhuliana Guerra
EDUCATION

Tonja M. Locklear, PhD

Roxana Lamas

Maria Del Valle (MAVE) Figallo

Maria (Mari) Gonzalez
INNOVATION & ART

William V.

Erik Smales

Mario P.

Ruth Ebel

Jose Mendoza

Yoli V.

Edu

David Mc. Donald

Bright Aku

Andrea Gonzalez

Juan Carlos Monsalve

Rocío Espinoza

Ivan Mario Maldonado

Priscilla Martínez

Grant Holmes

Rosemary Ann St. Jacques

Susana (Susan) Nuñez
Our one-of-a-kind fictional stories, educational videos, songs, and products are carefully designed to motivate children and their families to practice scientifically proven actions that cause natural happy chemicals in the brain for a healthy mind!
MISSION
To nurture a child’s mind. One story, one song, one product at a time.
VISION
To make children smart, happy, and strong for life.
To fulfill our mission, our products must be provided to children around the world. Thanks to the organizations that offer their support!







EASY WAYS YOU CAN SUPPORT OUR MISSION!
1. Order our products by clicking on these categories:
2. Order any product you want from amazon using our search box:
3. Order 100 books or more to give many children one of the most valuable gifts!
Up to 20% discount available for bulk orders of some of our fan-favorite products!
MEET CAROL JOY

Carol Joy, also known as Carolina Smales, is an American author, health analyst, singer-songwriter, and chemical engineer with extensive experience in brain science research. Originally born in Venezuela, Carol moved to the United States in 2003 and has since begun an exciting professional journey leading multiple projects at prestigious institutions, including Harvard Medical School. In 2020, Carol decided to take her experience to a more creative outlet to help children, starting in elementary school, better understand the nature of their brain – mind, and emotions – in order to arm them with important life skills.
Carol then founded the creative company JOY-OF-INTERACTION NEURON [JOI NEURON] that offers unique educational products and tools, with “easy to understand” language for the little ones. Carol and her creative team collaborate with many experts to produce content in both English and Spanish, providing an effective, natural, and fun alternative based on art and science to contribute to the mental well-being of many children around the world.
OUR CREATIVE APPROACH
We are very unique in what we do! We integrate brain science, positive psychology, and creative writing into the development of books, songs, videos, and educational products to engage children ages 5 and up, providing them with entertainment while learning invaluable skills for a healthy mind.
SEE GENIUS!
- CREATIVITY
- EMPATHY
- POSIVITE EMOTIONS
GROW WITH JOY
Experience the magic of Joy’s creative brain tools and programs! See how the children:
LAUGH AND LEARN!
RECALL FUN FACTS ABOUT THEIR BRAIN
FIND JOY!
APPLY TIPS TO BOOST THEIR POSITIVE EMOTIONS
SEE GENIUS!
PROMOTE BRIGHT CONVERSATIONS
TESTIMONIALS
“The songs, stories, books and materials developed by Carol Joy have so much to offer our children with real hope for a better future”
Nancy Henderson
“Carol Joy provides children and adults with resources to support one another and to address their own emotions”
N. Jaimes , MD
“Carol Joy’s songs are so catchy, and you can tell she’s happiest when she uses her talents to put a smile on people’s faces. Every time she performs on stage, it’s almost impossible not to be mesmerized by her contagious enthusiasm”
H. Bhagtani, MD
“Thoroughly enjoyed listening to Carol Joy – is the perfect name- her music filled me with joy”
The Appalachian Vibes Music Show
“The songs, stories, books and materials developed by Carol Joy have so much to offer our children with real hope for a better future”
Nancy Henderson
“Carol Joy provides children and adults with resources to support one another and to address their own emotions”
N. Jaimes , MD
“Carol Joy’s songs are so catchy, and you can tell she’s happiest when she uses her talents to put a smile on people’s faces. Every time she performs on stage, it’s almost impossible not to be mesmerized by her contagious enthusiasm”
H. Bhagtani, MD
“Thoroughly enjoyed listening to Carol Joy – is the perfect name- her music filled me with joy”
The Appalachian Vibes Music Show
THE JOI NEURON PHILOSOPHY
PHYLOSOPHY
It is simple! Without a brain, we can't think, feel or live, so let’s teach children how to protect their precious brain beyond wearing a helmet!
Kids will learn more about :
✅ THE INNER WORLD
their mind and emotions.
✅ THEIR BRIGHT BRAIN
✅ HOW TO CALM DOWN
the “stormy” days.
WELLNESS APPROACH
The JOY-OF-INTERACTION NEURON approach to wellness was developed by Carol Joy in collaboration with pediatrician and clinical epidemiologist, Natalia Jaimes, MD. It consists of incorporating health education in creative writing and music to engage children, from Elementary School, in fun learning experiences about their brain, while encouraging positive emotions, imagination and the development of many other life strengths, such as how to manage anxiety in a fun and natural way!
PROGRAMS
We partner with multiple organizations to bring joy to more communities!
To Carol Joy, it’s always been worthwhile to do her part in making the world a better, happier place.
Of all the lessons life has taught her, perhaps none are more important than the age-old adage, “You don’t get very far if you walk alone.” - Shawn Nowlin – Roanoke Times Magazine
OUR CREATIVE LEGACY
Our Last Will – What we want to leave in the world!
FEED, READ, AND GROW
Feed, Read, and Grow is a health promotion program for families hosted by the Roanoke Public Libraries that showcases important wellness tips provided by health specialists both in a narrative format and through CAROL JOY original songs and stories.
WOULD YOU LIKE TO PARTICIPATE IN FEED, READ, AND GROW?
JOI NEURON – The Creative Company of Joy!
VCOM – Edward Via College of Osteopathic Medicine
Star City Reads
Roanoke Public Libraries
The PCW – The Partnership for Community Wellness
THE KINDNESS PROJECT
The Kindness Project is a wellness initiative consisting of multiple events and interactive activities, including theatrical and musical performances. This project is presented by The PB & J Theatre Company, The Partnership for Community Wellness (PCW) and Carol Joy, the founder of JOI NEURON with the aim of inspiring and promoting different acts of kindness and empathy within a classroom, a school , a neighborhood, a community!
WOULD YOU LIKE TO PARTICIPATE IN
THE KINDNESS PROJECT?
Contact us!
JOI NEURON – The Creative Company of Joy!
The PB&J Theatre
The PCW – The Partnership for Community Wellness
PUENTES CULTURALES
Puentes Culturales“ (Cultural Bridges) is an English-Spanish bilingual talk show on WRKE, a radio station licensed by the Federal Communications Commission that broadcasts from Roanoke College’s Colket Center. This program shares news and information about the culture, politics, wellness and society of the Hispanic/Latinx world.
Manager: Rick Mattioni
Host: Dr. José Bañuelos Montes
Co-host: Carol Joy
WOULD YOU LIKE TO PARTICIPATE IN PUENTES CULTURALES?
Contact us!
JOI NEURON – The Creative Company of Joy!
Roanoke College
JOI NEURON provides organizations, teachers and caregivers with unique educational and creative books, songs, videos and games with humorous and non-medicalized content to engage children, starting in elementary school, to learn and practice scientifically proven strategies to protect their brains, build self-esteem and empathy, and manage anxiety naturally.
NEW SERIES COMING SOON!

Mission: JOI NEURON
CCJOY – Human Explorations
Location: The Inner World
Commander Carol Joy [CCJOY] works at the EXTRAORDINARY CENTER FOR HUMAN BRAIN EXPLORATIONS in Star City. CCJOY and her team of doctors, teachers and friends are assigned to explore THE INNER WORLD of humans, specially their fascinating Bright Brain, while carrying a unique specimen, a brain cell called JOI NEURON. This particular brain cell lives in the imagination side of the brain and promotes joy, the desire for humans to connect more, and learn in ways never seen before.
CCJOY’s mission is to help people discover their mind powers and reveal the Truest Truths in the Universe! – Which cannot be found on the Internet!
“OUR DREAM IS TO SEE MORE PEOPLE USE THEIR POWERS FOR GOOD, ACT MORE LIKE HUMANS, WITH FEELINGS! INSTEAD OF ZOMBIES OR MACHINES”
– CCJOY AND THE JOI NEURON MISSION TEAM –
OUR LAST WILL - (OUR LEGACY)
JOI NEURON of planet earth, declare this to be our last will:
ARTICLE I | IDENTIFICATION OF FAMILY
PERSUNALITY is our sister company, also any organization that helps our mission is considered family.
ARTICLE II | PAYMENT OF DEBTS
Through our positive actions on Earth, such as creating unique brain tools for children to be healthy and happy, we believe that all our debts are paid.
ARTICLE III | DISPOSITION OF ASSETS
I direct that the following information be made from our creative database: LOVE FOR LIFE and HOPE [ HAPPINESS-OF- POSITIVE-EMOTIONS].
These messages shall be distributed to ALL AUDIENCES through stories, songs, games, products and any of the audiovisual materials created by our Bright Brains!
JOI NEURON – THE CREATIVE COMPANY OF JOY!
BOOK AN EVENT WITH CAROL JOY
Extraordinary interactive storytelling and music experiences to learn about our inner world and how to calm stormy times!
THE WORLD INSIDE YOUR HEAD | Ages: 5-150


PERSUNALITY

CONSULTING SERVICES
PERSUNALITY is a Research & Development platform that supports the development of CAROL JOY physical models and products for education.
Our specialists also provide consulting in Sleep Wellness and Health Analytics.
CLIENTS AND COLLABORATORS
- Harvard University
- Yale University
- Brigham & Women’s Hospital
- Partners Healthcare System
- Carilion Clinic Children’s Foundation
- Fralin Biomedical Research Center at VTC
- Edward Via College of Osteopathic Medicine (VCOM)
- Virginia Tech
- Roanoke College
- The Partnership for Community Wellness
- Roanoke County Public Schools
- Roanoke Public Libraries
- Virginia Health Department
- The PB&J Theatre
- Fit Learning Roanoke
- Boys & Girls Club
- Star City Reads
- Michael Lynn Animation Studio
MUSIC VIDEOS - CAROL JOY
Music is an all-inclusive tool and universal language!
TODAY | Album: GROW
Find your joy in the little things you enjoy today!
ALIVE | Album: BRAINYVERSE
Hooray! Your are not dead, you are alive!
THINK LIKE A GENIUS | Album: BRAINYVERSE
You too can think like a genius and use your brain for good!
SENSITIVE SENSES | Album: BRAINYVERSE
Use all your senses with sensitivity towards yourself and towards others.
WHEN BABIES COME HOME| Album: GROW
The most important safety tips to keep babies safe and strong at home.
WOULD YOU LIKE TO PARTICIPATE IN CAROL JOY MUSIC VIDEOS?