Building a Brighter Future

JOI Neuron

"The Brain Science and The Art of Living"

"Engineers, Educators, Innovators and Artists"


Bright Ideas to Brighten the world!



Bright Professionals


“A Bridge Between Hope, Resources and Opportunity”


A Bright Community!

Education & Art

"The gift of interaction and collaboration"


Bright Concepts for the media


Carolina Smales PERSUNALITY CEO and Nancy Hans

Executive Director of the Prevention Council at the local Fox Channel talk about JOI Neuron

More videos


Bright to brighten someone’s day through

Designing Technology


Our companies are formed by teams of innovators with extensive experience in health sciences, education, engineering , and art who are fully committed to creating a better world through their bright ideas!

We wish to share Bright Ideas to Brighten People’s lives by reinforcing education, good communication, diversity, and inclusion.

Carolina Smales (Stage name: Carol Joy)


Singer-Songwriter |Health Analyst | Chemical Engineer


PERSUNALITY teams are comprised of experts who are passionate about their work and have an extensive background in a wide variety of fields. Our team members use their innovative thinking and expertise to lead strategic changes. Our programs involve interactive activities and games, engineering educational models, storytelling, music and art.


Inspire change:

Create content that inspires healthy decisions to impact lives positively.

Focus on impact:

Find creative ways to encourage people become the best versions of themselves.

Always evolve:

Act with determination towards achieving goals, improving continuously, being open to new ideas and flexible in your methods.

Treat others with respect, humility and kindness.

Our Journey

Recent articles and news
Art & Culture
July 24, 2019

The JOI Neuron Artists are getting ready!

Community Networks and Collaborations
June 15, 2019

Roanoke College Innovation Challenge

JOI Neuron - The Game, a Health Education Program by PERSUNALITY was one of the participants at the Roanoke College Innovation Challenge organized by the Roanoke College Business School. Carolina…
Art & Culture
June 7, 2019

TRICOLOR at Take Back Our Yard (TBOY) Festival

TRICOLOR band felt the Joy To Interact with the African American community at the TBOY festival 2019 in an effort to revive the Gainsboro district in Roanoke VA. Latinos and…

JOI Neuron

A Health Education Program presented by PERSUNALITY LLC